SXSW Interactive


No Comments// Posted in Blog by admin on 04.02.10.

BigData moved to Austin for a few days last month to absorb everything possible about new interactive technology and, of course, great Mexican food!

Of the panels, Jack and I had our favorites, and some of the highlights included Gmail’s “Behind the Scenes,” “Scaling Beyond LAMP,” “Get Stoked: Web Typography,” and Gary Vaynerchuck’s keynote. Ok, we’re nerds, but if you’re reading this, you probably already knew that.

Some nuggets of wisdom:

  • Gmail made it pretty clear with this statement “We have this amazing technology called ‘work really really hard.’
  • You can’t help a Helvetica headline, even if you put it on the front of a My Morning Jacket poster (don’t worry- it was just an example- My Morning Jacket used a great font on their poster!)
  • There are some ridiculously amazing things coming up in the technology world for musicians like Bandzine, Bandzoogle, and the like. Now you can manage your business, your tour routing, your online presence, your dog’s feeding schedule, all in one place… a full review of these platforms is forthcoming.
  • No live music, read ‘none’ is happening during interactive. I mistakenly thought there would be at least a few bands hanging around. Something to look forward to!
  • There’s nothing like a good beat-box routine to end a session (Thanks, @garyvee)

Thanks to our new friend Ryan for lodging and to the many sponsors who provided  us with free food and beverages! We had a blast hanging out with folks from Ticketmaster, Rockhouse Partners, Treehugger.com, Studio Now and Claritas Partners, among many others, but we’re sad we didn’t get to stay for the ‘real’ SXSW and see the music… Next year!


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