ReverbNation adds Pandora, Last.fm, Walmart to distribution

1 Comment// Posted in Blog by admin on 03.23.10.

ReverbNation made a significant play yesterday, announcing the addition of new distribution platforms, including Pandora, Spotify, Last.fm and Walmart.com to its offering in order to provide the “world’s most comprehensive digital distribution product for Artists and Record Labels.” Artists who are already on the lower level of “Basic” service will be able to upgrade to the “Essentials” package and add these retailers at no additional charge.

This seems reasonable to us, especially considering the time it takes ReverbNation to get digital music up with all these folks is about the amount of time it would take you if you went through a major label’s distribution channels.

The constant improvement in product offerings is huge, but the design of the artist pages (and ability to modify them to our liking) keep us from jumping on board too quickly with more established clients. The cluttered back-end makes it difficult to use, and it’s hard to bring one call to action to the user’s attention in the outward facing pages.

They also have a really decent integration process with other social media sites, but it still lacks professionalism. I like the idea of being able to add the functionality of their “My Band” tab to a Facebook page, but the tag “My Band” in and of itself implies a DIY experience, and makes it hard to maintain the look and feel of a high quality brand.

All said, it’s a comprehensive, reasonably priced product for anyone starting out, and is definitely a contender as a platform for major label use- you can find many high profile artists across genres such as Madonna, Sugarland, and Pantera.

Artists and major labels alike can benefit from the two current paid levels of service for distribution in addition to the free option which includes a CMS, email service, stats capture, and widgets. We’ve posted the distribution levels below for simplicity’s sake, but you can check out all offerings here.

Stay tuned as we continue to review new features and other cool music platforms.

Reverb Nation Packages:

The “Essentials” Package – $34.95 per release, 29 sites
Submits a release to iTunes (worldwide), Amazon Mp3, eMusic, Rhapsody, Napster, MySpace Music, Last.fm, Spotify, Zune, iLike, MOG, Tesco, La Curacao, Synacor, GetPlaylists, Secure Media, Intertech Media, InMotion Entertainment, WaTunes, Get Green Music, Immergent, and Moozone.

The “Pro” Package – $59.95 per release, 39 sites
Includes submission to all of the stores in the Essentials package, plus submission to Pandora, Nokia, Lala, Wal-Mart (Liquid), Amie Street, We7, Myxer, Puretracks, ThinkIndie, and Shockhound.

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