No Comments// Posted in Blog by admin on 03.21.10.

We love what the folks over at Bandcamp are doing with their new ‘un-label,’ BCWax, not only because it is a great case study on bundled pricing for musicians, but also because the actual product is fantastic.

We should know- Jack is now the proud owner of the 400th something of 500 vinyl copies of Sophie Madeleine’s new album, “Love, Life, Ukulele.” The limited edition package includes an LP with a gorgeously designed album cover and an immediate digital download of all ten tracks. And, after watching her sing, you’ll wish you had it too.

But the real deal is this: BCWax did a couple of really cool things here:

• They differentiated this product from all other digital items by creating scarcity with the high quality (both in music and design) limited edition vinyl and a print of the album art.
• They bundled the higher value items, and then sold just the digital album for only $5 and individual downloads (in your choice of 8 file formats) for $.75, so there are multiple options for more casual fans and audiophiles. (If you want to pay more, you can choose your own price above the minimum)
• And most awesomely, they give just about everything away for free. The commercial-free video content is available on the blog and on YouTube, and all the information you’d get from the liner notes on the record, along with a stream-able version of every single track from the record, in its entirety,  are available on the same page where they’re selling the product.

Bandcamp explains it all to the world in their blog here: Music as Artifact: Introducing BCWax, but it’s pretty clear how much this makes it possible to quickly find your super-fans, give everyone something special and make a higher margin on a musical format that has quickly become a commodity on iTunes. If you’d like a vinyl copy for your own collection, you’d better get it quick- they’re down to the last 74 copies.

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